The Matrix Resurrections premiere
Film premiere · Warner Bros. · Scotiabank Theatre, Toronto · 2021
For the Toronto premiere of The Matrix Resurrections, we transformed Scotiabank Theatre inside and out, projection mapping the entire facade and sending falling code through the atrium. The project won three CSE awards.
The brief
Warner Bros. wanted the premiere to feel like entering the Matrix. The ask was to take over Scotiabank Theatre, a working cinema in downtown Toronto, and convert it inside and out for one night.
What we built
Outside, we projection mapped the entire facade of the building. It was one of the largest projection mapping projects in Canada at the time, and it meant the premiere could be seen from the street.
Inside, LED, moving lights and more projection mapping carried the film’s world through the venue, including falling green code across the escalator atrium, so the ride up to the screens became part of the show.
The result
The client loved the final product, and the event went on to win three awards from CSE.
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